How to Select and Present a Community Spotlight

 

Community Spotlights

Community spotlights are content pieces that highlight individuals or groups within your community. They may showcase customer success stories, interviews, or features on active community members.

These posts can be an excellent way to build community, increase engagement, and demonstrate the value of your affiliate products in real-world settings.

Highlighting Members of Your Community or Customer Success Stories

To create an effective community spotlight:

• Identify: Look for members with unique stories, interesting experiences, or significant achievements related to your affiliate products.
• Approach: Reach out to these individuals and request their permission to be featured.
• Interview or Collect Information: Gather details about their experiences. This could be through an interview or a questionnaire.

How to Select and Present a Community Spotlight

1. Selection: Choose members who have shown significant engagement, or those who have interesting stories with your product. Diverse representation also helps.
2. Structure: Start with an introduction of the individual or group, their journey, achievements, or experiences, and their relationship with your affiliate product.
3. Quotes & Testimonials: Include direct quotes or testimonials. This adds authenticity and a personal touch.
4. Visuals: If possible, include pictures or videos. They enhance engagement and make the story more relatable.
5. Conclusion: End by thanking the featured members and inviting your audience to share their stories or engage further.

Case Study: GoPro's Community Spotlight 

GoPro, the action camera brand, often posts "GoPro Awards" community spotlights on their website and social media. They highlight creative uses of their products by users worldwide.

This strategy has strengthened their community and boosted user-generated content, contributing to the brand's success.

Community spotlights serve multiple purposes - they offer valuable content to your audience, strengthen your community, and demonstrate real-world benefits of your affiliate products, thus promoting them effectively.