How to Create an Engaging Unboxing Post or Video

 

Product Unboxing

Product unboxing is a popular genre of content, particularly in video form, where the host opens a newly purchased product and shares their first impressions.

These types of posts can be particularly effective for affiliate marketing, as they offer a firsthand look at the product, build anticipation, and provide an opportunity to share an affiliate link.

Sharing the Experience of Unboxing a Product

Sharing the unboxing experience involves more than simply opening a product. Here's how to make it more engaging:

• Narrate Your Experience: As you unbox the product, share your thoughts and reactions. Discuss what you like about the packaging, your first impressions of the product, and any other observations that occur to you.
• Showcase Product Features: Show your audience the product from different angles, discuss its features, and highlight what makes it unique.
• Discuss Use Cases: Explain how the product could be used, its benefits, and who it's suitable for. This can make your unboxing more relevant to your audience and help them visualize how they might use the product.

How to Create an Engaging Unboxing Post or Video

1. Preparation: Understand your product thoroughly. Your knowledge will make your content more informative and engaging.
2. Filming or Writing: For videos, ensure you have a clear view of the product and your actions. For written posts, include plenty of high-quality images to break up the text and illustrate your points.
3. Engage With Your Audience: In your video or post, encourage viewers to comment, like, and share. Ask them what they think of the product, or if they have any questions.
4. Include Your Affiliate Link: At the end of your post or video, remind your audience where they can purchase the product, using your affiliate link.

Case Study: Marques Brownlee's Product Unboxing Videos

A well-known YouTuber, Marques Brownlee, is famed for his tech product unboxing and review videos. His unboxing of the Samsung Galaxy Z Fold, a foldable smartphone, amassed over 15 million views.

He made the video engaging by showing his genuine reactions, explaining the unique features of the phone, comparing it with other products, and answering anticipated user questions.